It serves delicious arepas while rolling in and around Miami. An arepa is a dish made of ground corn dough, filled with a variety of cheeses, fish, meat, and/or vegetables popular in many latin-american countries.
The brief was simple yet demanding: Create a very colorful truck with latin flavor that is different graphically from the other trucks operating in the area.
It had to stand out.
I came up with a clash of two styles. Very graphic icons for the food, and a handdrawn almost naive drawing of signs. All lettering is hand drawn. The P and the B push the frame around the name creating a box.
Food colors are simple and flat, but the blue background is very ambiguos. It transforms depending on how the sun hits it.The lettering signs comunicate service, ingredients, and quality.