It serves delicious arepas while rolling in and around Miami. An arepa is a dish made of ground corn dough, filled with a variety of cheeses, fish, meat, and/or vegetables popular in many latin-american countries.
The brief was simple yet demanding: Create a very colorful truck with latin flavor that is different graphically from the other trucks operating in the area.
It had to stand out.
I came up with a clash of two styles. Very graphic icons for the food, and a handdrawn almost naive drawing of signs. All lettering is hand drawn. The P and the B push the frame around the name creating a box.
Food colors are simple and flat, but the blue background is very ambiguos. It transforms depending on how the sun hits it.The lettering signs comunicate service, ingredients, and quality.
A 3m² walk-in clinic for shopping centers and hypermarkets in Venezuela. It offers primary healthcare without an appointment at low prices.
The module is run by two people: a doctor, and a secretary/nurse. On the outside walls you’ll find information on schedules and four small LED screens running a presentation featuring services and prices. A lectern serves as a small office for the nurse, right next to a bench/waiting area. Inside there is a changing area, a desk, a medical bed, and lots of storage. Every piece of furniture is custom made in white Formica.
Everything was kept as understated and functional as possible. There’s usually no water supply in the middle of a shoping center so we had to provide tanks for clean and dirty water. The blue doors covered in metal can be used as a bulletin board with small magnets. A small self-contained air-conditioner is fitted inside one of the closets, keeping the module cool. The nurse’s lectern with computer and printer.
The logo is simple, yet friendly. A doctor is somebody that listens to your problems and makes it better. It’s about conversation, hence the dialogue cloud. The slogan translates to: You doctor. No appointment. Everywhere.
The icon’s hexagon shape was inspired by 2 things:
6 keywords that defined the project: medicine/happiness/speed/research/healthy habbits/low cost.
The module is basically a cube. When viewed in perspective it becomes a hexagon.
Our houses are dead. Devoid of life. Like stuffed animals , with gleam-less eyes. A few plants here and there, their only purpose: decoration.
Leaves and water talk to us. listen. Bring mountains and oceans indoors, let’s invite Nature in for a long stay and have it work for us. Plants can provide food, medicine, and clean our air and water. Sell nature as a product. Everybody’s doing it anyway. I am green, you are green, we are all together. Make store aisles and fast websites that sell the latest tweaks in vegetable design. Hybrid things that fuse together tech and nature in a seamless product.
Imagine a machine whose only goal is to waste energy… Plugged in, the center heats up and is cooled at the same time by fans that move cooling gas. Think of it as a slick product that gives the finger to environmentalists.